Fusion Rebrand

Fusion’s heritage is rooted in innovation through solving the problems the industry and customers are often faced with. When Fusion was founded in the early ‘80’s by a retail cabinetry maker and a mannequin salesman, the focus was on mannequins, fixtures, and propping, with a goal of better servicing the industry.

With this rebrand, Fusion wanted to go back to the companies roots. From concept to execution, I led the brand development and crafted a logo, cohesive branding system, and a renewed deeper commitment to customer service so that Fusion could continue to arrive at new retail solutions for all their client’s needs. The goal was to create a go-forward strategy fixated on Fusion’s core DNA - mannequins, fixtures, and props to re-invigorate the brand and bring Fusion full circle.